Enquiries arrive every month
A webinar or content series your engineers can front, direct outreach around it, and follow-up sequences in the CRM. Each channel reported monthly, so you know what produced what.
For industrial firms of 20 to 250 people
New business on a schedule you can plan around.
Your engineering wins the work once a buyer is in the room. Belalba builds the commercial engine that gets buyers there: demand generation that runs every month, and a CRM your sales team uses.
The problem
The order book depends on a few people's networks. When they are busy, enquiries slow down; when one of them leaves, a market goes quiet. The CRM exists, and the sales team works around it, so the pipeline lives in inboxes and a spreadsheet and the monthly numbers take a day to assemble by hand.
For the person who owns the commercial result, that means deciding on hiring, capacity and investment without a number they trust. A firm that does excellent engineering should be able to see its own pipeline as clearly as it sees a drawing.
Who you work with
Belalba is run by Adriana Belei, who has spent eight years building marketing and CRM systems inside technical and engineering companies in the Netherlands, most recently as the person responsible for digital growth at a specialist engineering consultancy. She has implemented HubSpot across a company, written the lifecycle definitions and the user manual the sales team worked from, built the sales reporting model management read, and run the webinar and outreach programmes that fed the pipeline. The method on this site is the one she uses.
There are no client logos or testimonials here yet, because Belalba is new. What you can check is the background, the method, and the check itself.
The plan
- Take the Revenue Engine Check. Forty-two questions across seven areas of commercial capability. A complete scored report on the spot, free, with nothing held back for an email address.
- Walk through the report in an hour. Free, for the person who owns the commercial result. You leave with the three things to do first, whether or not you go further.
- Get the roadmap, then build. The Revenue Engine Diagnostic takes five weeks from CRM access at a fixed price and ends in a sized, sequenced roadmap. Implementation follows from it: the demand generation build, the CRM implementation, or both.
What changes
One system the team uses
HubSpot set up to match how your commercial team sells, from enquiry to order: lifecycle definitions written down, pipelines whose stages have exit criteria, a user manual, and a reporting model management can read.
What it costs to leave it
The order book stays tied to a few people. The CRM stays a reporting chore nobody trusts. A salesperson hired into no system spends the first year building their own spreadsheet. None of this is dramatic; it is a ceiling on growth that stays in place for as long as nobody takes it down.
Two services
Demand generation build
Positioning your buyers recognise, the channels that work in your sector, the material your buyers read before they call, and the measurement that shows which of it is working. Built to run on the hours your team has, with engineers fronting the content and the CRM doing the follow-up.
CRM implementation
HubSpot implemented against your actual sales process, not a template: stages, properties, hand-offs, reporting. Adoption is part of the scope, because a CRM the team works around costs more than no CRM.
Tools we have built to support this work are described on the tools page. They are part of engagements and are not for sale on their own.
Start with the check
Forty-two questions, a complete report, and a clear first step. It costs nothing, and the report is yours whether or not we ever speak.